Superdry
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 2003 Founded
- Now Superdry & Co (Superdry plc, private since July 2024 delisting) Family-owned or independent
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Contemporary
- Outlet line
- Superdry outlet stores
- Seen at off-price
- Often
- Also appears as
- Superdry & Co · SuperGroup · Cult Clothing
Notes
Cheltenham-based; delisted from the LSE in July 2024 under a restructuring plan that cut rents at 36 stores and closed 47; rebranded Superdry & Co in July 2025 and returned to adjusted PBT of £33.8m on revenue of £374.6m (FY to Apr 2025). Brand rights in parts of APAC sold to Cowell Fashion (2023) and India majority to Reliance Brands; footwear licence with Pentland ended 2019.