Suit Direct
The name is licensed to other makers for some or all of what carries it.
Reported Owner from a secondary source, or a register entry whose current status wasn’t checked.
Checked
Ownership
- Now Baird Group (licence holder per 2022 funding report) Licensee
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Value
- Seen at off-price
- Rarely
Notes
Baird Group, the Leeds-based menswear wholesaler founded in the 1890s, is described as licence holder of Suit Direct and (until 2023) Ben Sherman; it ran concessions in Debenhams until the 2020 collapse, took a CVA, and sources from Asia.