s.Oliver
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1969 Founded
- Now s.Oliver Bernd Freier GmbH & Co. KG (Rottendorf) Ultimate parent: Freier family (founder Bernd Freier left management 2019) Family-owned or independent
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Mass market
- Outlet line
- s.Oliver outlet stores
- Seen at off-price
- Often
- Also appears as
- s.Oliver Black Label · QS by s.Oliver · s.Oliver Group
Notes
Billion-euro Würzburg-area group; brands s.Oliver, QS, comma, Liebeskind. UK not among listed markets; UK sightings almost entirely off-price.