Replay
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1978 Founded
- Now Fashion Box S.p.A. (Asolo, Treviso) Ultimate parent: Equibox Holding S.p.A. (51% since 2010; Belle International a shareholder since 2016) Family-owned or independent
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Contemporary
- Outlet line
- Replay outlet stores (Italian and European outlet villages)
- Seen at off-price
- Often
- Also appears as
- Replay Jeans · Replay Blue Jeans
Notes
Brand registered by Claudio Buziol in 1978, Fashion Box founded 1981; production and HQ in a 25,000 sq m plant at Asolo. Hyperflex jeans and logo tees are TK Maxx regulars.