PrettyLittleThing
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 2012 Founded
- Now Debenhams Group plc Operating company
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Value
- Seen at off-price
- Rarely
- Also appears as
- PLT
Notes
Wholly owned youth brand of Debenhams Group (boohoo bought out the Kamani minority in 2020).