Pony
A brand that closed or was sold, now owned by a brand-management company.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1972 Founded
- Now Iconix International (75%); Anthony L&S Athletics (25%) Ultimate parent: Lancer Capital (parent not in cited sources; Iconix taken private by Lancer Capital 2021) Brand-management company
- 2026 Checked
- Kind of name
- Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
- Market tier
- Mass market
- Seen at off-price
- Rarely
Notes
Iconix bought 75% of Pony in 2015 and relaunched the 1970s basketball name through licensees.