MissPap

A brand that closed or was sold, now owned by a brand-management company.

Verified Owner backed by a register page, filing or official source we opened.

Checked

Ownership

  1. 2014
    Founded
  2. Now
    Debenhams Group plc Operating company
  3. 2026
    Checked
Kind of name
Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
Market tier
Value
Seen at off-price
Rarely

Notes

boohoo bought the collapsed MissPap in 2019; listed among group-owned labels inside Debenhams in March 2025.

Sources

  1. fashionunited.uk /news/business/boohoo-rebrands-as-debenhams-group-appoints-phil-ellis-new-cfo/2025031180554

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