Missguided
A brand that closed or was sold, now owned by a brand-management company.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 2009 Founded
- Now Shein Operating company
- 2026 Checked
- Kind of name
- Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
- Market tier
- Value
- Seen at off-price
- Sometimes
Notes
Frasers bought Missguided's IP out of administration in June 2022 and sold the IP and trademarks to Shein on 30 Oct 2023, keeping the staff and property. Missguided product now comes from Shein's supply chain.