Merc
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- Now Merc Clothing Ltd (company no. 04143968, London W1; PSC Javid Alavi, 75%+) Ultimate parent: Javid Alavi (private) Family-owned or independent
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Contemporary
- Seen at off-price
- Sometimes
- Also appears as
- Merc London · Merc Clothing
Notes
London mod/skinhead-heritage menswear brand (Harrington jackets, polos, target logo); the operating company is a wholesaler/retailer incorporated in 2001 and owned by Javid Alavi. Founding year of the brand (commonly given as 1967) was not verified in opened sources.