JoJo Maman Bébé
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1993 Founded
- Now Next plc (44%) with Davidson Kempner; founder Laura Tenison minority Private-equity backed
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Contemporary
- Seen at off-price
- Sometimes
- Also appears as
- JoJo Maman Bebe
Notes
Next took 44% of the maternity and kidswear brand in 2022 for £16.3m, with Davidson Kempner holding the rest; it trades on Next's platform.