Eterna
A brand that closed or was sold, now owned by a brand-management company.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1863 Founded
- Now Olymp Bezner KG (acquired Eterna trademark rights March 2026) Ultimate parent: Bezner family Family-owned or independent
- 2026 Checked
- Kind of name
- Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
- Market tier
- Mass market
- Seen at off-price
- Often
- Also appears as
- ETERNA · Eterna Mode
Notes
Passau shirt maker (formerly PE-backed) filed for self-administered insolvency Dec 2025 and wound down operations by summer 2026; Olymp bought the brand rights and is evaluating a relaunch. Expect liquidation stock in UK off-price through 2026-27.