Endura
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1993 Founded
- Now Pentland Brands Ultimate parent: Pentland Group Operating company
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Premium
- Seen at off-price
- Sometimes
Notes
The Livingston cycling brand was bought by Pentland in March 2018.