Bonobos

This is the brand’s own full-price collection.

Verified Owner backed by a register page, filing or official source we opened.

Checked

Ownership

  1. 2007
    Founded
  2. Now
    WHP Global (IP) with Express/Phoenix operating Brand-management company
  3. 2026
    Checked
Kind of name
Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
Market tier
Contemporary
Seen at off-price
Rarely

Notes

WHP Global and Express bought Bonobos from Walmart in May 2023 (WHP the IP, Express the operations); US DTC now run by the Phoenix JV.

Sources

  1. en.wikipedia.org /wiki/WHP_Global
  2. fashionunited.uk /news/business/whp-global-forms-new-retail-operating-platform-to-acquire-express/2024061776120

Something wrong or out of date?