Bestseller

This is the brand’s own full-price collection.

Verified Owner backed by a register page, filing or official source we opened.

Checked

Ownership

  1. 1975
    Founded
  2. Now
    Bestseller A/S (Brande) Ultimate parent: Holch Povlsen family (100% family-owned; family name not stated on the opened page) Family-owned or independent
  3. 2026
    Checked
Kind of name
Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
Market tier
Mass market
Seen at off-price
Often
Also appears as
BESTSELLER A/S

Notes

Parent of Jack & Jones, Only & Sons, Selected, Vero Moda, Only, Vila, Pieces, Name It, JJXX, JDY, Object, YAS, LMTD. Own stores plus heavy wholesale/online; UK presence via ASOS, Zalando, Next and some own stores, so TK Maxx stock is overflow rather than a dedicated line.

Sources

  1. bestseller.com /brands

Something wrong or out of date?