Bergans
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1908 Founded
- Now Bergans Fritid AS (Asker, Norway) Ultimate parent: Sport Holding AS (Norway; Intersport/Sport 1/Anton Sport retail group), owned by Bjorn Rune Gjelsten and Olav Nils Sunde per SNL Operating company
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Premium
- Seen at off-price
- Sometimes
- Also appears as
- Bergans of Norway · BERGANS
Notes
Norwegian retail group Sport Holding (formed 2020 from Gresvig and Sport 1 Gruppen) agreed in August-September 2021 to buy 100% of Bergans Fritid AS, notified to the Norwegian Competition Authority on 26 Aug 2021; Bergans runs as a standalone unit in Asker. Backpack invented 1908 by Ole F. Bergan, company formally established 1911; the Gjelsten/Sunde ownership of Sport Holding comes from the Norwegian encyclopedia (SNL), not a filing.
Sources
- sgieurope.com /corporate-and-manda/sport-holding-is-acquiring-bergans/91644.article
- fashionunited.de /nachrichten/business/norwegischer-haendler-sport-holding-uebernimmt-outdoormarke-bergans/2021090342602
- konkurransetilsynet.no /wp-content/uploads/2021/08/2021_0477-3-OFF-Sport-Holding-AS-og-Bergans-Fritid-AS.pdf
- snl.no /Bergans
- en.wikipedia.org /wiki/Bergans